Hello! 👋
I'm Matt Gwin
Marketing Analyst, eCommerce Enthusiast, & Developer
Vancouver, BC
Book a callAbout Me
Strategic marketing leader with 8+ years building growth marketing systems, now focused on integrating AI-powered solutions that help teams scale. I combine technical skills in data analytics and automation with demand generation expertise to architect frameworks that drive measurable results, working with Product, RevOps, and Marketing teams to turn emerging AI capabilities into actionable strategy.
Python R SQL / BigQuery n8n Shopify / Liquid React Tailwind CSS Google Ads Meta Ads GA4 / GTM Tableau Northbeam
Experience
Senior Manager, Acquisition & Retention
INDOCHINO
- Own the full acquisition and retention funnel for a premium made-to-measure menswear brand, directing $10M+ in annual working media across Google and Meta, a 13-vendor agency and martech stack, and a team of two.
Growth Marketing & AI Consultant
MG Insights
- Built AI automation and marketing analytics systems for eCommerce and healthcare clients, spanning n8n and LLM-based workflow automation, secure patient communication infrastructure, and BigQuery reporting pipelines.
Director, Direct-to-Consumer & Growth Marketing
Vitruvi
- Owned the company's largest sales channel end to end, reporting to the COO across paid media, lifecycle, site experience, and product launches, and leading a team of internal specialists and agency partners.
Manager, Growth Marketing
Vitruvi
- Ran multi-channel demand generation across Shopify and Amazon, bringing Meta and Google Ads in-house and building the lifecycle, reporting, and rebrand infrastructure behind them.
Analyst, Performance Marketing
Major Tom Agency
- Managed paid media performance across 30+ client accounts and $3M+ in annual ad spend, partnering with account teams on optimization, measurement, and automated reporting.
Coordinator, Marketing & Sales
Saab Technologies
- Supported B2B demand generation for Sales teams across North America and Europe, covering market research, digital campaigns, and CRM data operations for an enterprise maritime software product.
Co-Founder & Managing Editor
Baseball Prospectus Toronto
- Co-founded and ran a sabermetrics publication reaching 500k-1M annual page views, leading editorial and a contributor roster through to its acquisition by Baseball Prospectus.
Education
Bachelor of Commerce (BCom)
UBC Sauder School of Business
- Advanced coursework in Marketing and Business Technology Management.