I'm Matt Gwin

About me

Strategic marketing leader with 8+ years building growth marketing systems, now focused on integrating AI-powered solutions that help teams scale. I combine technical skills in data analytics and automation with demand generation expertise to architect frameworks that drive measurable results, working with Product, RevOps, and Marketing teams to turn emerging AI capabilities into actionable strategy.

• Python
• R
• SQL / BigQuery
• n8n
• Shopify / Liquid
• React
• Tailwind CSS
• Google Ads
• Meta Ads
• GA4 / GTM
• Tableau
• Northbeam

Projects

• 

  Vital Number

  Secure patient calls for Canadian physicians

• 

  OT Notes Assistant

  AI clinical notes from voice and handwriting

• AP

  eCommerce Marketing Analytics Pipeline

  Near real-time channel profitability from raw ad data

• 

  Blue Jays Plus

  Sabermetrics publication, acquired by Baseball Prospectus

Experience

1. Senior Manager, Acquisition & Retention

   INDOCHINO

   2025–present

   • Own the full acquisition and retention funnel for a premium made-to-measure menswear brand, directing $10M+ in annual working media across Google and Meta, a 13-vendor agency and martech stack, and a team of two.

2. Growth Marketing & AI Consultant

   MG Insights

   2025–2026

   • Built AI automation and marketing analytics systems for eCommerce and healthcare clients, spanning n8n and LLM-based workflow automation, secure patient communication infrastructure, and BigQuery reporting pipelines.

3. Director, Direct-to-Consumer & Growth Marketing

   Vitruvi

   2023–2025

   • Owned the company's largest sales channel end to end, reporting to the COO across paid media, lifecycle, site experience, and product launches, and leading a team of internal specialists and agency partners.

4. Manager, Growth Marketing

   Vitruvi

   2019–2023

   • Ran multi-channel demand generation across Shopify and Amazon, bringing Meta and Google Ads in-house and building the lifecycle, reporting, and rebrand infrastructure behind them.

5. Analyst, Performance Marketing

   Major Tom Agency

   2017–2019

   • Managed paid media performance across 30+ client accounts and $3M+ in annual ad spend, partnering with account teams on optimization, measurement, and automated reporting.

6. Coordinator, Marketing & Sales

   Saab Technologies

   2016

   • Supported B2B demand generation for Sales teams across North America and Europe, covering market research, digital campaigns, and CRM data operations for an enterprise maritime software product.

7. Co-Founder & Managing Editor

   Baseball Prospectus Toronto

   2013–2017

   • Co-founded and ran a sabermetrics publication reaching 500k-1M annual page views, leading editorial and a contributor roster through to its acquisition by Baseball Prospectus.

Education

1. Bachelor of Commerce (BCom)

   UBC Sauder School of Business

   • Advanced coursework in Marketing and Business Technology Management.